
With decades of collective experience, we use ATL, BTL and digital media to show people how good life is with the LG brand - according to the motto “Life's Good”.
The LG Group is a multinational conglomerate with companies in various sectors and industries. Within the LG Group, LG Electronics and HSAD maintain a close business collaboration in product marketing. Because HSAD offers a wide range of advertising solutions, the relationship between the two sister companies is becoming increasingly closer over time. HSAD is committed to creating digital and personal experiences that reflect the values and vision of a good life with LG Electronics.